Research is an essential factor for decision-making and driving key operational tasks for all types of organizations. We conduct both qualitative and quantitative market research to process and analyze data obtained through methods like CAPI, CATI, online focus groups, and more. The results of research enable companies and organizations to understand customer priorities, measure responses to marketing campaigns, adjust value propositions, and create unique customer experiences.

Our research services include:


Market research is a crucial stage in product development or portfolio expansion. The primary goal of such projects is to gather consumer feedback on a new product or product concept. To comprehensively assess a product, we often utilize non-user groups - this helps us understand underlying product weaknesses. The results of research help companies understand their strengths and weaknesses in the product portfolio, refine their proposals to match specific needs and expectations, guide product development in the future, compare product portfolios with key competitors, or identify product portfolios for entering new markets or segments.

Product research services:

  • Market segmentation, brand, and advertising research

  • Testing new products, demand research, and price responsiveness, product lifecycle

  • Pricing research including comparison and pricing strategy for specific targets

  • Store checks to ensure product visibility and availability

  • Performing innovations like testing and refining product concepts

  • Quantitative surveys (CAPI, CATI, online)

  • Qualitative research (focus groups, in-depth, CLT)

  • Mystery shopping


Usage and attitude research is used to collect consumer and business customer feedback on experiences with specific brands, products, and services. In a typical attitude market research project, we follow a framework to determine timing, frequency, rationale, combined with purchasing, attitudes towards the product or service, and the brand. Typically, this type of research requires both qualitative and quantitative methods. The results of such research help companies understand current and potential customers, key market segments, and their needs for specific product categories, compare customer (user) experiences across co-used brands.

Attitude research services:

  • Brand awareness and image research

  • Segmentation (both behavior and Motival-based)

  • Customer needs, identifying unmet needs

  • Purchase, touchpoint, sales outlet, distribution priority

  • Source of information


We use both qualitative and quantitative research methods to help public organizations analyze and describe best practice examples worldwide, measure change and social impact, develop predictive tools, conduct experiments, and perform cost-benefit analyses.

Public policy research services:

  • Qualitative research (focus groups, in-depth interviews, CLT)

  • Quantitative data collection (surveys and questionnaires)

  • Data requisition and analysis

  • Site visits and observation

  • Develop policy proposals

  • Analyze stakeholders and best practices from abroad

  • Analyze cost-benefit of policy options

  • Public policy documents


We conduct evaluations of policy reforms and public intervention measures, including programs and projects for VIETNAM's integration and assessing the impact of new government regulations before implementation. We also assist in evaluating the impact of action plans, reforms, or other significant changes across societal levels, systems, or organizations. The results of evaluation projects provide clear, applicable, and specific recommendations.

Evaluation services:

  • Preliminary evaluation

  • Impact assessment of regulations

  • Outcome tracking

  • Intermediate evaluation

  • Final evaluation

Our Approach:

We assess the market from different angles (scale, dynamics, conditions, competitors) through desk research, statistical analysis, expert interviews, and other market research tools. In most countries, we have dedicated research branches, interviewer networks, and focus group facilities equipped with the necessary recording and video observation equipment.

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